The Public Relations Strategies at Higher Education in
Indonesia
Irwan Fathurrochman1*, Kusen2, Yuni Rahman3, Andi Teja Sukmana4, Heri Indarto5
1 Department of Islamic Education Management, Educational Faculty, IAIN Curup, Indonesia
2 Institut Agama Islam
Negeri
(IAIN) Curup, Indonesia
3 Universitas Muhammadiyah Gorontalo, Indonesia
4 Sekolah Tinggi Keguruan dan Ilmu Pendidikan (STKIP) Darussalam, Cilacap, Indonesia
5 Sekolah Dasar Negeri Wanareja 02, Cilacap, Indonesia
1*Email: irwan@iaincurup.ac.id
2Email: kusenpasca1969@gmail.com
3Email: yunirahman@umgo.ac.id
4Email: andy.teja13@gmail.com
5Email: heriindarto1975@gmail.com
Received: 11.03.2020 Revised: 12.04.2020 Accepted: 28.05.2020
Abstract
This research aims
to describe the problem
of
interested
students in
the
IAIN Curup Islamic
Education
Management study program. The problems faced in this study are public relations strategies and efforts in increasing the interest of new
students, public relations management support in increasing collaboration with stakeholders, views, and interests of the lecture prospective new
students. The results showed that the implementation of Public Relations management is very urgent. The results showed that the application of
Public Relations management was very urgent to be implemented. The public relations management used in attracting prospective new students is by using the concept of marketing public
relations: elements of product marketing, price, and place. In addition to these components, there are also target components for public relations strategies and public relations and facilities. The strategy used in attracting prospective new students is also through internal and external components, namely through electronic media, social media that directly touch millennial generation in providing
interesting information, such as Facebook, Whatsapp, Instagram, and official websites.
Keywords: Strategy, Public Relations Management, College, Study Program.
=======SELENGKAPNYA SILAHKAN KUNJUNGI======
